Competitor Research Dashboard | Metropolitan Smile Design
Metropolitan Smile Design
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Competitive Intelligence · Live Data

The 15 practices
we're up against.

Click through to every competitor's website, social, and ad library. All data verified 2026-04-22. Pricing changes fast in this category — refresh before paid spend.

Top-line findings

What changed since the original brief

Research was redone live against each competitor's website and social pages. Three things are materially different from the original brief.

$6,500
CG Smile's current veneer price — NOT $4,999. That offer is stale.
$221/mo
Florida Smile Studio's live Broward price-anchor, flagged "50% off through May."
5
Financing partners both Dr. Patty Miami and Anthony Mobasser (national) run — the bar to match.
0
Competitors running an AI Smile Preview lead magnet. White-space lane.
Click any card — all links open live sources

Competitor dashboard

Grouped by geographic threat tier. Direct competitors (Broward/Boca) have red tags. Miami-Dade regionals are blue. National creative benchmarks are purple.

MT

My Tamarac Dentist

Tamarac, FL · Dr. Flor Luzardo

Direct · ~2 mi
"Your Destination for a True Dental VIP Experience"
Pricing
None published
Financing
Not exposed on site
Lead magnet
Book Now only — no virtual consult
Reviews
2,200+ · 5-star Google ✓
Language
✓ Bilingual EN + ES
Attack vector: Hyperlocal reviews + bilingual VIP framing — not price, not lead magnets. Metropolitan's cosmetic-only narrative ("for cosmetic, choose cosmetic") is the counter.
Website → Facebook Instagram Meta Ad Library Google Ads Transparency
FS

Florida Smile Studio

Fort Lauderdale + Coral Springs

Direct · Price threat
"Stop Hiding Your Smile"
Pricing
$221/mo · "50% off through May" ✓ live
Financing
Available · partner unverified
Lead magnet
✓ 3-step virtual consult + 6-photo upload
Reviews
37 Yelp · Google unverified
Language
✓ Bilingual · Habla español
Attack vector: Only Broward competitor publishing a monthly price above the fold. Metropolitan must decide: match $221/mo or reframe on bundled sedation + medical-center value.
Website → Their Virtual Consult ↗ Facebook Instagram Meta Ad Library Google Ads Transparency
DF

Dental & Facial Aesthetics of South FL

Boca Raton + Coral Springs · Dr. Morris

Direct · Coral Springs
"Your Natural Beauty Enhanced"
Pricing
None published
Financing
In-office savings + generic
Lead magnet
✓ Virtual consult (in nav)
Reviews
400+ 5-star · both locations
Language
English
Attack vector: Dual dental + facial aesthetics dilutes the cosmetic-dentistry specialist story. Metropolitan can out-specialize. English-only is also a Spanish-market opening.
Website → Facebook Instagram Meta Ad Library Google Ads Transparency
GD

The Green Dental Studio

Fort Lauderdale + Boca Raton

Watch
"Facially driven aesthetic dentistry" · Eco-friendly practice
Pricing
Unverified
Financing
Unverified
Lead magnet
Appointment survey + free consult
Reviews
Yelp only · count unverified
Language
Likely bilingual (Spanish IG bio)
Attack vector: Small social footprint (~1,230 IG followers). "Minimally invasive + eco" angle is underleveraged. Low immediate threat.
Website → Facebook Instagram Meta Ad Library Google Ads Transparency
SF

South Florida Cosmetic Dentistry

Deerfield Beach · Dr. Charles Nottingham

Watch · Legacy
"Florida's Extreme Makeover Dentist" — daVinci designation
Pricing
None published
Financing
Not surfaced
Lead magnet
No virtual consult
Reviews
Not exposed on site
Language
English
Attack vector: Legacy celebrity-makeover pedigree (practicing since 1974). No modern funnel. Vulnerable to tech-forward competitor.
Website → Facebook Meta Ad Library Google Ads Transparency
CG

CG Smile

Coconut Grove / Miami

Regional · Price-mover
"Beautiful Smile One Click Away"
Pricing
$6,500 veneers · $9,999 one-day · $243/mo
$4,999 offer
❌ Stale — not on current site
Financing
"Financing available" · partner undisclosed
Lead magnet
Free Personalized Evaluation
Reviews
2,136 · 4.6 stars (Birdeye) · BBB issues
Language
English · HEAT partnership
Key finding: The "$4,999 smile design" original brief anchored against is no longer active. CG's current lead price is $6,500. Opens meaningful Broward space for Metropolitan.
Website → Archived $4,999 FB post Facebook Instagram Meta Ad Library Google Ads Transparency
DP

Dr. Patty Miami

Little Haiti / Design District

Regional · "Queen of Veneers"
"Queen of Veneers" — Dr. April Patterson
Pricing
No flat rate · /veneers-landing-page/ 404 ⚠
Financing
$50/mo · 6–12 mo interest-free
Partners
CareCredit · LendingClub · Alphaeon · Sunbit · Cherry (5!)
Lead magnet
Complimentary consult
Reviews
4.9 Google · 18 Healthgrades
Language
English on site
Benchmark to match: Most sophisticated financing stack in Miami-Dade — 5 named partners. Metropolitan should secure CareCredit + Cherry minimum.
Website → Their 5-partner financing page ↗ Facebook Instagram Meta Ad Library Google Ads Transparency
DQ

Miami Smiles by Dr. Q

Miami · Dr. Melissa Quintana

Regional · Funnel benchmark
"Smile Now, Pay Later" · "Veneer Queen"
Pricing
None · delivered via virtual consult
Financing
"Smile Now, Pay Later"
Lead magnet
✓ Virtual consult + photo upload · <5 min
Reviews
17 Yelp
Language
English · bilingual unverified
Funnel to study: Dr. Q's virtual consult + photo upload is the productized version of Metropolitan's /virtual-smile-preview/. Walk their form end-to-end before final spec.
Website → Their Virtual Consult ↗ Instagram Meta Ad Library Google Ads Transparency
MS

My Smile Design Miami

Westchester + Doral · Dr. Becerra

Regional
"Transform Your Smile — world-class dental care in Miami"
Pricing
$190/mo (HFA) · $200/mo (CareCredit) · $250/mo (Alphaeon)
Financing
CareCredit · HFA · Alphaeon
Lead magnet
Free consult + downloadable pricing PDF
Reviews
24 Yelp · Google unverified
Language
Bilingual
Note: 25+ yrs experience, 2,500+ smiles, AACD member. Downloadable pricing guide PDF is a lightly productized lead magnet Metropolitan could ship easily.
Website → Facebook Instagram Meta Ad Library Google Ads Transparency
MV

Miami Veneers & Modern Dentistry

Aventura · Dr. Dina Bobrova

Watch · Boutique
"Confidence, Smile, Best Self"
Pricing
None published
Financing
"Financing available" · no detail
Lead magnet
Appointment form + WhatsApp
Reviews
5.0 stars · 85 Google ✓
Language
English
Note: Cleanest review profile in Miami-Dade (5.0/85) but weakest funnel. Boutique luxury, hotel-based. Useful creative-style reference.
Website → Facebook Instagram Meta Ad Library Google Ads Transparency
AM

Anthony Mobasser DDS

West Hollywood · celebritydentist.com

★ Benchmark
"World Renowned Cosmetic Dentist" · 5-Star in LA
Pricing
✓ $1,500–$5,500/tooth · published
Financing
✓ 0% APR + soft-pull pre-qualification
Partners
Cherry · CareCredit · LendingCloud · Alphaeon · Proceed (5)
Lead magnet
Complimentary consult
Reviews
31 Yelp · 120 BOTW · 68 Healthgrades
★ THE funnel to emulate. Only national combining prestige + published range + free consult + 5-partner financing + 0% APR language. Study the copy verbatim.
Website → Published price page ↗ Facebook Instagram Meta Ad Library Google Ads Transparency
AA

Apa Aesthetic

NYC · LA · Miami · Dubai

Creative benchmark
"It's not about the teeth; it's about the life the teeth inspire you to live."
Pricing
~$4,000+/tooth (editorial)
Financing
Not disclosed · prestige tier
Lead magnet
Phone consult
Reviews
43 Yelp NYC
IG following
600K+ @doctorapa
Creative archetype: Pioneer of "Facial Aesthetic Design (FAD)" — veneers as facial rebalancing, not tooth fix. Elle feature: "$60,000 of Dental Veneers." Refuses to quote prices.
Website → $60K editorial ↗ Facebook Instagram · 600K+ Meta Ad Library Google Ads Transparency
KS

Kevin Sands DDS

Beverly Hills · "Dentist to the Stars"

Creative benchmark
"Best-known dentist in Beverly Hills"
Pricing
None published
Financing
Not disclosed
Lead magnet
Phone consult only
Reviews
273 Yelp · 324 Birdeye · 55 Healthgrades
IG following
~1M @drkevinsands · largest in set
Creative archetype: Celebrity-first Instagram feed IS the creative asset. Every post is a recognizable face. Organic scale replaces paid spend. Not replicable but useful to understand category ceiling.
Website → Facebook Instagram · 1M Meta Ad Library Google Ads Transparency
VV

Victoria Veytsman DDS

NYC + Beverly Hills · "Dr. V"

Creative benchmark
"Dr. V" personal brand · Minimal Prep / No-Prep Veneers
Pricing
None public
Financing
Not surfaced
Lead magnet
✓ "Ask Dr. V" editorial Q&A library
Reviews
53 Yelp NYC
IG following
~240K @drvictoriadds
Creative archetype: Female-doctor personal brand + conservative tooth-preservation angle. Educational content IS the creative unit. Celebrity clients: Hailey Bieber, Madison Beer, Angela Bassett.
Website → Minimal-prep page ↗ Facebook Instagram · 240K Meta Ad Library Google Ads Transparency
BD

Bill Dorfman DDS

Century City, LA · "America's Dentist"

Creative benchmark
"Transform Your Smile with Dr. Bill Dorfman™"
Pricing
None · fee-for-service
Financing
Generic · no named partner
Lead magnet
Phone/text consult
Reviews
170 Yelp
Press
Extreme Makeover · The Doctors · NYT best-seller
Creative archetype: Authority-celebrity hybrid — dentist as media personality. TV-built brand, earned media, philanthropy. Ad creative is secondary; the asset is the persona.
Website → Financing page ↗ Facebook Instagram Meta Ad Library Google Ads Transparency

Data verified 2026-04-22. Pricing and offers in cosmetic dentistry change weekly — recommend a 30-day refresh before paid spend begins. The Meta Ad Library and Google Ads Transparency Center links open each tool pre-filtered by competitor name.

Strategic takeaways

Eight calls for Metropolitan

What the competitive landscape says we should actually do.

Price-anchor

1. Publish a package in the $7,999–$9,999 range

CG Smile walked away from their $4,999 anchor. Nobody in Broward publishes a package price. Metropolitan can own that position while reading premium — not budget.

Financing

2. Secure CareCredit + Cherry as minimum financing partners

Match Mobasser's exact language: "0% APR plans available, and no impact on your credit to apply."

White space

3. Ship the AI Virtual Smile Preview as TOF lead magnet

Zero competitors in the 15-practice set offer one. AI-assisted preview is uncontested.

White space

4. Own "Sedation Smile Design" as the differentiator

None of the 15 lead with sedation. Medical-center context makes this defensible. Full-mouth rehab is the high-value on-ramp.

Head-to-head

5. Target Florida Smile Studio's keyword spend directly

They're the Broward price-led competitor. Value frame (bundled sedation + warranty + medical-center) should beat raw $/mo.

Reframe

6. Reframe vs. My Tamarac Dentist — don't fight on reviews

They're a full-scope family practice with 2,200+ reviews. Metropolitan is a cosmetic-design specialist. Ad copy: "for cosmetic, choose cosmetic."

Spanish

7. Invest in Spanish parity, not translation

Dedicated Spanish-primary ad sets, LPs, and Spanish-fluent front desk will beat every Boca competitor and match Miami-Dade's strongest.

Verify

8. Manual ad-library sweep before launch

The links on each card open live tools pre-filtered. Spend an hour clicking through to see what's running right now — ad libraries are where paid creative lives.

Research disclaimer. All data verified 2026-04-22 from each practice's live website, social pages, and public review listings. Pricing, financing terms, and offers in cosmetic dentistry change frequently — verify current state before referencing competitive claims in paid creative.
Metropolitan Smile Design

Cosmetic dentistry inside a medical center. Tamarac, FL · part of Metropolitan Medical Centers.

Research sources

  • 15 practice websites
  • Facebook + Instagram pages
  • Google / Yelp / Healthgrades
  • Meta Ad Library (manual)
  • Google Ads Transparency (manual)

Next passes

  • 30-day refresh before launch
  • Manual ad-library sweep
  • Google review-count audit
  • Quarterly re-verification
© 2026 Metropolitan Smile Design. All rights reserved. Competitive intelligence — internal use only.